Why You Need To Manage Your SOCIAL MEDIA

Social media has taken Kenya by storm and is still expanding. Kenyans have incorporated it into their daily lives and the biggest role it has played in business is that it is the most versatile form of advertisement. Kenyan brands, therefore, need to shift from traditional means of marketing and advertising and adopt new means such as; social media. Social media marketing is a campaign that requires professional expertise and only works if your marketing team is on point.

A social media manager ensures that your social media presence attracts your target market closer to your products and services. This is primarily to say, the social media manager ensures efficient communication with customers across various platforms, for example, Facebook, Instagram, Twitter, WhatsApp, Snapchat, and LinkedIn. This ensures that there is enough relevant information about your products and services and also ensures that your brand presence is strong in the online community.

That said, Kenyan companies have not yet appreciated the fact that their social media presence needs a professionals who will ensure that their online campaigns translate to sales. Here are some of the reasons why your business needs a professional social media management team:

• Content Creation: One of the most important campaign tools in social media is content. To launch a successful advertisement campaign, you need loads of content since your pages have to be updated on a day to day basis. Your social media management team ensures that the content is planned strategically and posted at the right time. Social media is also used by search engines and, therefore, you need specialists who will constantly ensure that your content is optimized. Based on feedback, your social media management team also advises other departments of the company on how best to further build the business's brand. In addition to this, the team also compile consumer personas that inform the business of the consumers' needs and how best those can be satisfied.

• Sales: Kenyan businesses need to realize that social media does simply increase your business's sales by attracting potential clients at the moment. A social media management team helps you make more use of your social media networks by conducting consumer surveys and online inquiries; information that is passed on to your sales department and used for the development of long-term sales strategies. With this level of online management, your business is bound to gain from almost all online channels as opposed to having only one employee posting random information on your business's social media pages; essentially shooting in the dark. A social media management team ensures that correspondence between other departments of the company and social media runs smoothly and to the maximum advantage of your business.

• Accountability: Most businesses in Kenya have a ‘social-media guy’ who no one seems to understands his role specifically. Such employees are left with little or no supervision and have no accountability. The social media reports are often prepared by the same ‘social-media guy’. In order to ensure that your business is getting its worth in advertising, a social media management team will take full responsibility and ensures the that the content posted daily is strategic and of high quality in order to attract the online community to your brand

Social media is a very interactive form of marketing and a social media management team acts as the spearhead of your consumer service online. In order to attract the online community, the face of your business on social media platforms needs to be precise and interactive. Relayed information does not have to be about your products only; but about your business as a whole. For example, what are your values? what is your culture, what is your competitive edge? and so forth. Your social media management team ensures that your consumers are always informed on the affairs of the business, for example, events, workshops, launches, and offers.

Synam. Africa Media is proud to have one of the best social media management services in the country. It is a company that ensures you get great optimized content, interacts with your consumers organically and professionally to gives you the best results.

Social media has grown and is here to stay. Social media contains a myriad of consumers, so no matter what your business deals in there is a vast potential market for you. Therefore, businesses need to get consumers talking about their products and services on social media.

With social media becoming a household tool for interaction. Social media marketing is not a one-time thing but an all year round campaign that could mean the difference between success and failure for your business. The diversification of content on social media also makes it quite easy for people to intake. It does not only come in written form but also in the form of graphics, audio, and video clips. Your content therefore, organically fuses with other interesting and entertaining content on social media, making it effortless for the consumers to engage with your business's message. It is time Kenyan businesses embraced this form of media marketing and advertising and get the conversation going with their clients!

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